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How Marketers Can Shape the Customer Experience

On Demand Webcast from Unica

Every interaction with a customer gives marketers the opportunity to strengthen the experience and the overall relationship with the business. View this webcast with Bruce Temkin, VP at Forrester Research, to learn how you can shape and innovate your customer experience in three simple steps.

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Research Library Featured Content

TitleTypeFrom
The Six Worst Presentation Habits and How You Can Avoid ThemOn-Demand WebcastLandslide Technologies, Inc.
Improve Your Caller Experience with Automation to Agent Best PracticesWhite PaperVoltDelta OnDemand
Three Key Steps to B2B Marketing OptimizationWhite PaperMarketo
CrowdService: Harnessing the Wisdom of Crowds in Customer Service and SupportWhite PaperRightNow Technologies
Leveraging the Best of the Contact Center... Across the EnterpriseWhite PaperGenesys
Social Media: The Next Evolution in Customer Service and SalesWhite PaperGenesys
The New Virtual Contact Center—6 Questions AnsweredWhite PaperVoltDelta OnDemand
Speech Analytics: Mining Customer Voices for Business InsightOn-Demand WebcastCustomerThink Corporation
Saving At-Risk Customers and Revenue Through Survey Action ManagementWhite PaperMarketTools, Inc.
Measuring and Improving Customer Satisfaction in the Insurance IndustryWhite PaperMarketTools, Inc.

MarketPlace

Powering the New Customer-Conversation Driven Enterprise

[March 18, 10 AM PDT] With the exponential growth of the social web, enterprises need a new way to effectively collect and utilize unstructured information that can be used to drive business decisions. This webinar will discuss LARA, a new methodology to help enterprises more effectively Listen to, Analyze, Relate and Act on customer information.

Global Customer Experience Management Certification Program

[March 17-18, Paris] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers.

Featured Links

Salesforce CRM

The leader in customer relationship management and cloud computing.

CEM Training and Certification

Patent-pending methodologies combine the art and science of Customer Experience Management.

On-Demand CRM Software

Use RightNow solutions to create the best possible customer experience while reducing costs.

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