MarketPlace

Global Customer Experience Management Certification Program

[March 3-4, London; March 25-26, Shanghai] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers.

How to Survive and Thrive in Marketing for 2009

See the results of IDC's new research identifying the key trends, forecasts and benchmarks for BtoB marketers — and just in time for your annual budget planning process! Featuring Michael Gerard, Research Vice President for IDC's CMO Advisory Practice and Executive Advisory Group.

Maximizing Lead Conversion to Win More Deals

For most marketers, lead generation is one of the top priorities. But sales professionals will tell you that a lead isn't a sales opportunity until it's been fully qualified. This webinar explores ways to improve lead management to win more deals and ultimately increase revenue.

Achieve Sales Forecasting Confidence

Few activities are as important to the success of a company as sales forecasting. In this webcast, you will learn how to increase: (a) the frequency and quality of sales forecasts; (b) visibility into changing forecast information; and (c) responsiveness to competitive pressures in key accounts.

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